Future of Packaging Industry

Future of Packaging Industry: "The perfect mass-market retail package always protects what is inside, and promotes the brand on the outside – with distinctive shape, unique opening method, and other instantly recognizable brand elements. It is light-weight, compact, low cost, easy to track through the supply chain, and easy to recycle.

The perfect premium-market retail package can become a fashion icon in it’s own right – a collector’s item even after the contents of the package have been removed or used up. Ecological issues can fade away. The premium package is a public statement about the customer’s own personal brand image.

It says: “You made a great decision” and is all about theatre: prepare to enjoy the moment of revelation, a total sensory experience as the package is opened. How it appears, the sound the packaging makes, how the packaging feels (weight, texture, hard or soft), how it sounds when you shake it, the aroma it releases."